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2023 Winner Highlights: Hi Fashion Sewing

Hi Fashion Sewing & Quilt Shop in Grand Junction was our Regional Winner for Colorado!

We are excited to tell you more about this awesome shop and about the owners who have kept this family business going for over 50 years.

Please tell us your store’s story.

When Hi Fashion opened in 1965, it was a discount clothing store run by Jeff Vogel’s parents, Don and Arlene. Don Vogel loved buying clothing lines at the factories, which were still in the United States. Arlene loved to sew and couldn’t resist asking about samples of fabrics, which is why Hi Fashion began to carry sewing materials.

Jeff joined the business in 1984 and worked alongside his mom until she retired at age 81.

In 2006, Vogel branched out into the sewing machine business, and Hi Fashion became the local BERNINA dealer. Hi Fashion now carries several brands of sewing and quilting machines, as well as a huge selection of quilting fabric and thread.

Classes are a big part of the business at Hi Fashion, covering everything from basic sewing machine operation to advanced quilting techniques.

(Paraphrased from a March, 2015 article from The Daily Sentinel. Original author was not mentioned.)

—2023 Contest Customer Comment —
“The staff is outstanding, willing to help whenever I need it. Lots of fun classes!! And
of course, the fabric, kits, tools, patterns are right up my alley. I love taking classes,
lots of fun sewing with friends and the instructors are knowledgeable and make the
day a great learning experience. Of course, there is also Bernina Jeff, great YouTube
videos on sewing, maintaining your sewing machine and tools.”


For those who have not seen your store, please describe it.

Our store is 3,000 square feet and stocks 2,000 bolts of fabric. We carry a wide variety of quilting cottons: batiks, color wall, flannel, holiday, patriotic, panels, precuts, wide-backs, themed collections, and even a few novelty fabrics. We have several samples hanging in the store.

We are dealers for BERNINA, Baby Lock, and Janome with full-service repair, as well as knife and scissor sharpening. We also sell quilting notions.

Tell us about your staff.

Jeff Vogel’s passions are helping sewists succeed in a project and making a sewing machine work perfectly. He also makes YouTube videos to help makers “keep on sewing”, as BERNINA Jeff and Sew Tech Jeff. Jeff is a hands-on owner and is often available to talk with customers.

Angie teaches several classes, including our ByAnnie classes, and is known as “The Bag Queen”.

—2023 Contest Customer Comment —
“Jeff is super! He is quite the resource for all things Bernina and for machines and
sewing in general! Very receptive to dealing with remote needs as well. Hi Fashion
Sewing is the best!”


Please tell us about any upcoming special events at your store.

We will have a ByAnnie Trunk Show in July 2023. We also offer a wide variety of classes, including beginner sewing, various techniques and projects, serger use, and embroidery. We offer several block of the month programs, which include free sewing time with an instructor.

In closing

When asked about the impact that the LQS Contest had on their store, the team at Hi Fashion Sewing & Quilt Shop said, “We have a lot of fun promoting the event and talking to customers about the contest.”

Also, be sure to check out Jeff’s YouTube channel at He shares great tips and it is a lot of fun.

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